The Storage Guru

Overview: The Storage Guru was a spokescharacter that Manhattan Mini Storage initially developed in conjunction with Concept Farm for use in marketing campaigns.

Concept: The idea behind the Storage Guru was an “all-seeing and all-knowing” storage expert who provides sage wisdom to New Yorkers in their quest to unpack their baggage and achieve storage nirvana. These are examples of how I featured the Storage Guru’s unique personality in various applications.

My Role: Art Direction, Copywriting, Video Editing, Graphic Design