Lenox
Direct Mail
Overview: One of my roles at Lenox was designing catalogs and mailers to market collectibles and goods for their direct-to-consumer business. The opportunity allowed me to work with various IPs and brands to design within specific legal or creative constraints. It also taught me the importance of having a solid brand standards book to refer to.
Photography: One of my favorite aspects of the job was collaborating with the in-house photographer to capture the essence of each collectible piece. Creating impromptu sets, backgrounds, and environments for each item to be displayed was part of the fun of bringing the products to life.
My Role: Graphic Design, Photo Art Direction