ElevatedNY

Rebranding Campaign

Overview: These are some materials I developed as part of a rebranding campaign for ElevatedNY (formerly ReadySet! Offices). The goal was to reintroduce the business to existing customers and touch on the services offered to new customers seeking office space in midtown Manhattan.

My Role: Art Direction, Video Editing, Copywriting, Graphic Design, UX, Additional Photography

Videos: By using actual client testimonials, the business could convey authenticity in each video spot. I had the privilege of collaborating with DP Robert DeMaio to achieve the look and feel we were after in producing the content.

Communications: Items like emails, digital flyers, and postcards were sent to current and prospective tenants. A promotional folder containing inserts relevant to the building tour provides something tangible to walk away with or pass along to stakeholders.

Website: My primary focus was to design and maintain the website for brand continuity, ease of use, and provide ongoing creative direction for the offshore development team. Visit Website