Mobile Payment Process

UX Project

Overview: Edison ParkFast needed a more effective way to present its mobile payment process, so I worked with stakeholders to develop a simple model called LeaveFast as a way for users to quickly and effectively retrieve, pay, or redeem their parking reservations. This solution saw a significant increase in mobile user payments and a decrease in user frustration.

Accessibility: Designing with ADA standards is necessary nowadays. This project was no different and required adherence to principles of color contrast and optimal readability and functionality.

My Role: Art Direction, UX, Copywriting

Project Link: View Prototypes

Location Confirmation: Earlier findings revealed that some users paid for their parking before they were physically at the parking facility, leading to additional time-related charges. To minimize this type of scenario, a confirmation prompt, a confirmation checkbox, and a text alert was added at key points during the user’s journey.

Payment Selection: It is essential to have various payment methods share a similar feel no matter what the user selects. I included the overlay option in adding a new card to reflect the similar overlay experience with Apple Pay.

Additional Charges: There were several “what if” scenarios in this payment process, so we had to account for them, especially if a user incurred an additional charge outside the original amount. Although I would have liked to display all upfront costs at the beginning of the user journey, technical limitations required us to present an easy way to pay that outstanding balance as a separate charge. But either way, a user would still get the green check to indicate they were good to go.