Storage Tips
Branded Content
Concept: A series of bite-sized content was created for Manhattan Mini Storage to promote brand awareness and further engagement on their social media channels. Casting actual team members from the facilities and collaborating directly with them allowed me to present more accurate and helpful information to the customer.
Collaboration: I worked with DP Adam Weinberg in achieving my vision for this project and in the editing process. We had fun bouncing ideas off of each other and successfully pulled off filming a total of 11 videos in just one full day of filming in Harlem.
Results: The project not only drove traffic to the website but also fostered a stronger connection with each field employee, whom we don’t always see that often.
My Role: Art Direction, On-set Direction, Screenwriting, Graphic Design, Music Editing