Background: One of the things that defined Manhattan Mini Storage (MMS), when it was still owned and operated by Edson Properties, was its unique tone of voice, which helped establish them as New York City’s most memorable storage company.
My Role: Screenwriting, Art Direction
Approach: Since the goal was to help demystify and illustrate the storage business to potential customers, I included enough details to explain the process but not overwhelm the customer with too much information. Of course, all this while taking advantage of the Storage Guru’s unique persona and sage wisdom. These explainer videos were created in collaboration with the Resolution Workshop animation studio and featured on the MMS website and social media channels.
Results: The project saw a noticeable uptick in website traffic from Facebook and YouTube. It was also honored as a two-time Bronze Winner at the 2021 Telly Awards in the Branded Content, Campaign: Animation and Online Commercials, Campaign: Business-to-Consumer categories.